Case Study:
Corporate Photography & Videography

Full-Service Photography & Videography at SilkRoad Technology User Conference

Engagement: SilkRoad hired MCP to extensively document their annual 4-day user conference with photo and video, including:

  • Recording general sessions each morning

  • Producing daily highlight reels

  • Capturing the conference details with both photos and B-roll video footage, including location exteriors, signage, registration, breakout sessions, and evening receptions

  • Updating executive team headshots

  • Recording/editing 15-20 customer interviews that include a full production setup and a professional hair & makeup artist

Strategy: 

Planning begins with a strategy session with SilkRoad where we prioritize the sessions to cover, discuss preferences for event coverage, and review goals. With this valuable input, our four-person team outlines how to achieve those goals in an innovative way that will complement SilkRoad's high-tech, forward-thinking ethos. To prepare for the conference, we arrive a day early and:

  • Pick up rented and shipped equipment

  • Set up the customer success interview suite

  • Optimize the on-site equipment

  • Dedicate a media manager to ensure that footage is smoothly transferred to backup hard drives

Deliverables: 

At the close of the conference, SilkRoad's team receives a hard drive with all of the raw footage. Once edited and finalized, all images and video footage are then uploaded to the cloud, including:

  • All high-resolution, post-processed, color-corrected images

  • Retouched high-res versions of executive team's headshots

  • Over 20 two-to-three minute final videos

  • Three daily highlight reels and one overall highlight reel

Results: SilkRoad’s annual user conference generates over $2 million in add-on business opportunities. The documentation MCP provides helps them capitalize on those opportunities and reach out to their existing customer base. It also creates an exciting, in-the-moment connection with attendees during the conference.

  • Highlight reels and B-roll footage feed the daily enthusiasm of the crowd when they are shown at the start of each day. SilkRoad’s VP of Corporate Marketing said, "The videos produced onsite really lend an element of polish to our event—people loved to see themselves in the morning after an evening activity."

  • Videos and photos are used in event recaps and promotions for the next conference, but they're especially helpful as an ongoing branding element for SilkRoad in their marketing materials and on their organization's career pages. SilkRoad’s Director, Customer Marketing, appreciates that "we're able to showcase our own customers and employees in our marketing materials, rather than relying solely on stock imagery."

  • Customer success videos are a valuable source of insight to current and potential customers, and SilkRoad is able to release them over the following months to support their marketing goals. For example, Mark's team filmed this customer success video at the conference and it is now featured on SilkRoad's website.

Let us take your event to the next level.

From candid in-the-moment shots to drone footage of music festival grounds, MCP collaborates with you and goes the extra mile to thoroughly capture your event and brand personality. Let us be your trusted, nimble, and collaborative full-service photography and videography partner for your next corporate event.

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