Telling Your Company Story Through Video: A Step-by-Step Guide
Covered in this post—
Why Storytelling Matters in Business
Step 1: Clarify Your Core Message
Step 2: Choose the Right Format
Step 3; Write a Simple, Emotional Script
Step 4: Capture Footage That Feels Real
Step 5: Edit for Emotion and Flow
Step 6: Share it Strategically
Every company has a story—how it started, what it stands for, and why it matters. But in a world full of noise, simply having a story isn’t enough. You need to tell it in a way that captures attention, builds trust and inspires action.
That’s where video comes in.
Whether you’re a startup in Milwaukee’s Third Ward or a well-established company looking to refresh your brand, video is one of the most powerful tools you can use to bring your story to life. In this guide, we’ll walk you through exactly how to do it—from planning to production to publishing.
Why Storytelling Matters in Business
Facts inform, but stories connect. When done well, a brand story video:
Builds emotional connection with your audience
Humanizes your team and mission
Differentiates you from competitors
Strengthens brand loyalty and trust
And unlike static content, video combines sight, sound, and emotion to create a lasting impression.
Step 1: Clarify Your Core Message
Before you start filming, define what you want viewers to take away. Ask yourself:
Why did our company start?
What problem do we solve?
What makes our approach different?
What values drive us?
Keep it focused and authentic. Your company story video isn’t about covering everything—it’s about delivering a clear, emotional message that sticks.
Pro tip: Aim for one primary message with supporting points. Don’t try to cram your entire website into a 2-minute video.
Step 2: Choose the Right Format
Company story videos come in many styles. Pick one that aligns with your brand and audience:
Founder narrative: The founder shares the ‘why’ behind the business
Team-driven: Highlights the culture, people and passion behind the scenes
Customer perspective: Testimonials or case studies that show real-world impact
Mixed media: Combines interviews, b-roll, voiceover and motion graphics
Example: A Milwaukee-based design agency uses a founder-led video intercut with client testimonials and behind-the-scenes clips to show both passion and performance.
Step 3: Write a Simple, Emotional Script
Great video storytelling starts with a solid script or interview outline. Focus on:
The beginning: Set up the problem or purpose
The journey: Show your process or evolution
The resolution: Highlight your solution and mission today
The human element: Use emotion, vulnerability or humor to create connection
Avoid jargon or corporate buzzwords. Speak like a human. Better yet—feature real humans from your team or clients.
Step 4: Capture Footage That Feels Real
Authenticity is key. Whether you’re filming in your Milwaukee office, at a local job site, or with clients on-location, aim to show your company in action.
Include:
Interviews or sound bites from key team members
B-roll of your team working, interacting or engaging with clients
Visuals of your workspace, products or community involvement
Natural lighting and organic interactions wherever possible
Bonus Tip: Work with a videographer who knows how to capture unscripted moments—this is where the real magic happens.
Step 5: Edit for Emotion and Flow
In the editing room, storytelling really comes to life. Your editor should focus on:
Pacing and rhythm: keep it engaging without rushing
Emotional arc: use music and visuals to create mood
Brand consistency: include your logo, fonts and color accents subtly
Subtitles: ensure accessibility and engagement for silent viewing
Keep it short. Aim for 60–120 seconds unless you're creating a longer-format documentary-style piece.
Step 6: Share it Strategically
Once your video is ready, don’t just post it once and move on. Repurpose and share it across platforms:
Embed it on your homepage or About page
Use it in sales decks or email campaigns
Share snippets on LinkedIn, Instagram or YouTube
Pin it to your Google Business profile or Vimeo channel
Include it in your employee onboarding
Tip: Pair the video with a strong call-to-action to guide viewers on what to do next—whether that’s contacting you, booking a demo or learning more.
Your company story is more than a timeline—it’s your heartbeat. When you tell it through video, you give your audience a reason to care, connect and choose you.
Whether you're just starting out or refreshing your brand, storytelling through video is one of the most powerful moves you can make. And the good news? You don’t have to be a film studio to make it work—you just need the right message, the right approach and the right partner to bring it all together.
Ready to tell your company story?
We help Milwaukee and Chicago businesses craft compelling brand videos that inspire trust and drive growth. From strategy to shoot day, we’ll guide you through every step. Reach out to Mark Campbell Productions to get a free quote today and let’s create something meaningful. Contact us today to start your story.