Event Videography 101
Covered in this post—
Corporate Video Production
Event Cinematography
Prepare for Event Videography
Event Videography Pricing
Video has taken the event media world by storm. Video marketing is more than just a fad — and it didn’t just kill the radio star. It’s changing the face of marketing in an indelible way.
There are endless benefits to using videography in your event marketing strategy.
When it comes to corporate event planning, event videography is key to adding value to your event and reaching a wider audience.
Whether you’re planning a corporate training event or a multi-day conference, event videography can maximize ROI and provide a marketing tool you can use for future promotion.
It’s safe to say that you need a professional videographer and photographer for every important business event. For businesses in the Chicago area, feel free to reach out to the team at Mark Campbell Productions for event videography.
Corporate Video Production
Corporate video production is the process of producing valuable and shareable video footage to build excitement and reinforce a positive brand image. These kinds of event videos can be used for internal or external promotional efforts.
Event video production isn’t just about capturing the most riveting moments of your event. It’s also about adding to the story of your brand in a vivid, compelling way.
The power of a short corporate video is hard to convey in words. As a businessperson, you already know that marketing videos pack a punch: 64% of users are more likely to buy a product after watching a video and 95% of businesses report that video marketing increases brand awareness.
Events are unique. They are a series of high-energy, high-value moments. All of the incredible time and cost investment you make in an event should be maximized. Use the power of event videography to capture the energy and essence of the experience. Memorable event videos encapsulate what attendees experienced, giving them a memory trigger even after they’ve gone, as well as conveying to anyone not there: this is who we are and what it’s like to be with us.
If you’re not using high-quality videography to promote your brand, you’re missing out on a world of marketing opportunities.
Corporate Event Videography
Corporate event videography is essential, but you can already tell that the depth of what we’re recommending requires high skill. The quality of the videography matters. Take the time to vet event videographers. Ask them good questions. Spend time reviewing their portfolios and reels. You need a team that is capable of doing more than just 1:1 capture, but getting to the heart and feel of the event.
A great corporate videographer knows how to frame and style each shot for max impact. They also understand all of the event video styles you’ll want to walk away with.
From buzz-worthy sizzle reels to drone footage that captures an aerial view of your whole event, professional videography teams take advantage of video trends to help you connect with the right audience.
VIDEO PRO TIP: Short-form videos may bring the largest ROI from a marketing perspective. 64% of marketers say the right length for a short-form video is 20-60 seconds.
If you’re hosting a corporate event, you might wonder what you could possibly share in such a short amount of time. That’s where professional corporate photographers and videographers come in.
Want an example? Check this video out:
Event Cinematography
Event cinematography isn’t something anyone with a camera can do — it’s an artform. The professional behind the lens is crafting a story through compelling photographs and video footage.
Think epic. Funny. Authentic. Going cinematic is an increasingly popular approach to stand out with unique branded videos, and events are the perfect place to gather footage for it.
Prepare for Event Videography
The value of event videography is evident. Your job, once you get the right team in place, is to prepare.
Here are the simple steps your team can take to prep for work with a video production team:
Create a shot list
Before the event, sit down with your marketing team and the video team and create a shot list. Your shot list should map out the key speakers, sessions, and B-roll you want the production team to capture. If your conference package includes headshots or field interviews, be sure to include those so you get a full scope of the event.
Keep the video team in the loop
You know how fast things can move when you’re planning a corporate event. If there are any changes in the itinerary or details of the event, keep your event videography team in the know. Over-communicating is just fine.
Think ahead
If you’re planning an annual event, think about evergreen captures you can use year-round. This may be your team, social proof imagery or videos, culture moments, and more.
It’s worth thinking through how you’ll want to use this year’s footage for next year’s event promotion.
Be flexible
There’s no such thing as an event that goes exactly to plan. While you account for your hospitality and operational contingencies, remember to have Plan Bs in place for the video team too.
Speaker doesn’t show up? Carpet being changed in the headshot room? Cocktail hour moved outside? Remember that lighting and setup are a big part of successful photo and video shoots. Keep your team informed and know that it’s okay to flex.
Take creative risks
91% of businesses are using video marketing. In many respects, videos are table stakes. What will make your business stand out? Be willing to take creative risks. The corporate videography team you work with makes all of the difference. Go with the most dynamic, innovative, professional team possible.
Event Videography Pricing
Artistry and skill have a price. Videography is an investment.
Pricing for event videography depends on several factors, including:
Size of the event
Length of the event
Services requested
Personnel required
Equipment required
Finding a local vendor is ideal because you’ll avoid travel costs. If you’re in the Chicago area, we’re here to help.
Event Videographers in Chicago — Mark Campbell Productions
When you need a professional videography team for your next corporate event, contact Mark Campbell Productions. Event media is a priceless marketing tool to tell your brand’s story and expand your reach.
We offer conference packages to fit your event and we’re happy to work with you to create a custom package. If you need videography for several events throughout the year, check out our MCP subscription service.
Contact our team today to receive a custom quote. We would love to capture the excitement of your next multi-day conference or corporate event.