7 Reasons Chicago Businesses Should Invest in Videography
Covered in this post—
Top Reasons To Invest In Video Content
Elevate Your Brand Storytelling
Enhance Customer Testimonials
Working With A Chicago Video Production Team
What was the first music video ever played on MTV? 1981 saw chart-toppers like REO Speedwagon, The Pretenders, and Pat Benetar, so you might be surprised to find out that it was a song from The Buggles that holds this honor. The song of choice – Video Killed The Radio Star.
Naturally, you may be wondering how this tidbit of pop culture trivia knowledge is relevant to investing in videography for your Chicago-based business. The song highlighted a change in the music industry and an acknowledgment of the power of video that still rings true today, regardless of the size or scale of your organization.
Over the past decade, video has exploded as the most consumed type of media worldwide through social media platforms like YouTube and TikTok, but the applications for professionally produced video content are virtually limitless and have the potential to generate lasting ROI.
Top Reasons To Invest In Video Content
Throwing everything into a bucket labeled ROI doesn’t do video justice. Yes, ROI is incredibly important for any investment, but ROI comes in many different forms, especially through a medium as dynamic as video. We asked the Mark Campbell Productions team to break down the top seven areas that video can impact. Here’s what our team came up with.
Elevate Your Brand Storytelling
For all of the technology and huzzah surrounding the production of video content, at the end of the day, it is all about storytelling. It doesn’t matter if it’s B-roll from an event, or a commercial project promoting a new product or service, the story is everything – and video’s ability to draw the audience in and keep them engaged is second to none.
Unlike static text and images, video allows companies to attach specific emotions to their message making it more impactful. Components such as humor or plot twists, even in a short video clip can make it more compelling as it injects a human component that is instantly recognizable.
Showcase Product or Service Innovation
When was the last time you watched cable TV? This isn’t another trivia question, but rather an acknowledgment that despite a fundamental shift in the way people consume media, commercials are still alive and well.
While the channels being utilized for commercial deployment might have shifted away from the local news station to social media and online platforms, the ability to showcase new products or services has never been more accessible. A 30-second clip can be distributed for a fraction of the cost of a traditional commercial, have a much wider reach, and help boost brand awareness.
Connect with Local Chicago Communities
Regardless of who you are selling to, or what product you are selling, people like to see people interacting with their local community. The simple fact is that Chicago boasts over 70 distinct community districts that can enrich your video content and help you connect with your audience on a deeper level.
Iconic venues such as Fulton Market and Motor Row might be the first thing that comes to mind, but something as raw as shooting along the streets of Wicker Park can add flavor to video content and help highlight smaller corners of our community that others can enjoy.
Highlight Chicago's Vibrant Business Culture
Similar to the diversity we see within the Chicago communities, the dynamic and diverse business culture of the Windy City is globally recognized. Video content provides the ability to highlight the uniqueness of your organization.
This can be particularly powerful when leveraged in video content surrounding recruiting top talent. A message from the executive management team can shed light on company culture, and help potential candidates get a behind-the-scenes look at what working for your company might look like.
Boost Event Promotion and Attendance
Each year Chicago plays host to industry-level trade shows, gala events, and more. From an event management standpoint, professional video content can help at each stage. Promo videos generate buzz before the event to boost registration, sizzle reels, and live streaming during the event can be shared with a wider audience, and recap videos after the event can be used for future promotions.
Video content captured during events is some of the most versatile content because it can be sliced and diced in a million different ways depending on the message you are trying to share or the platform being utilized.
Enhance Customer Testimonials
The best advertising is done by satisfied customers, but even that can be improved upon. Getting a single-line quote from a customer is a great starting point, but through video, that quote can be amplified and has a much more powerful impact.
The reason for the increased ROI boils down to a couple of factors. First, the customer took the time needed to do a video testimonial, which in and of itself is a major seal of approval. The second component is something we highlighted above – emotion. Hearing a testimonial from the horse’s mouth is much different than reading it in a quote on your website.
Improve SEO and Online Visibility
Video is the undisputed reigning champ of online content, and for marketing teams, it can be a true game changer. Used as evergreen content on a company website, it can help improve search engine optimization(SEO) rankings, making it easier for customers to find your business.
When leveraged on social media platforms, it can enhance your marketing footprint, making it easier to engage with your current customers and expand your network to wider audiences. Both can help you gain a competitive edge over your competition, by setting your business apart whether your competition is down the street or across the globe.
Working With A Chicago Video Production Team
While The Buggles 1981 hit might not perfectly translate to the modern business world, one thing is clear – video has changed the game. Its ability to enhance the storytelling component and connect with audiences on different levels is why companies across Chicago are investing in high-quality video content.
Event highlights, commercials, video testimonials, and more are all made more effective through the use of video. But acknowledging the power of professional video content is only half of the equation. Sourcing and finding a reputable video production team to help you tell your story might seem like a tall task.
The Mark Campbell Productions team has worked with businesses of every shape and size, across a variety of industries within Chicago over the past three decades. We approach each project with a professional and enthusiastic approach, helping us create high-quality video content that generates lasting ROI.
To learn more about our team, customers we have helped, or packages available, please visit our website and connect with the MCP team.